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Sustainable Practices
A sustainable business philosophy involves adopting the idea that business is responsible for the products and services they provide from inception to end use. In our industry for example, this means looking at everything from the materials we use to building our facilities to the way we impact the lives of our employees.

Not only is the planet demanding that we clean up our act, but today's consumers are demanding that companies be environmental responsible and offer consumers’ environmentally friendly products. Stanford University completed a detailed client satisfaction survey for example, and found that sixty-six percent of clients are willing to pay more for a company's products and services if they believe the company is environmentally and socially responsible.

We have adopted The Natural Step guidelines for sustainability as our own. The Natural Step lists four system conditions that are necessary in order for society (and business) to be sustainable.

The Four Principles of Sustainability

To become a sustainable society we must...


1. concentrations of substances extracted from the earth's crust
1. eliminate our contribution to the progressive buildup of substances extracted from the Earth's crust (for example, heavy metals and fossil fuels)
2. concentrations of substances produced by society 2. eliminate our contribution to the progressive buildup of chemicals and compounds produced by society (for example, dioxins, PCBs, and DDT )
3. degradation by physical means 3. eliminate our contribution to the progressive physical degradation and destruction of nature and natural processes (for example, over harvesting forests and paving over critical wildlife habitat); and
4. and, in that society, people are not subject to conditions that systemically undermine their capacity to meet their needs 4. eliminate our contribution to conditions that undermine people’s capacity to meet their basic human needs (for example, unsafe working conditions and not enough pay to live on).